Machine Learning has taken over the tech world in a major way, and the gaming industry has also made the most of it in the past few years. The process of game development has been impacted owing to its rise. So, how is it that this part of AI technology affects games as a whole? Let us see in the following lines.

The influence of Machine Learning on gaming technology

•   Making mobile games more engaging 

Mobile games are the most popular when it comes to gaming and has taken over 51% of the overall market share as far as players are concerned. Since they are more portable than consoles, mobile games have topped the popularity charts when compared to other tools for gaming. 

There are hundreds of thousands of such games and integrating Machine Learning into mobile games development gives a unique experience to the player, by making it more engaging. Since the new mobile devices are including AI chips in them, the processing power of the hardware is augmented, giving rise to an more immersive experience to the players.

•   Enhanced NPCs

Non-playable-characters or NPCs are quite significant features in gaming. The way they react to a player’s action during gameplay is already defined during game development. However, when the same is integrated with Machine Learning, the reactions cannot be predicted. For example, if the player has mastered a certain combat game, the gameplay automatically becomes more challenging and the NPCs respond in a novel manner as compared to before.

• Interactive gameplay

NPCs have become more interactive and these virtual interactions are not mundane. Since they are unscripted, the players get more engrossed in the games as their conversations/actions appear realistic.

• A more dynamic environment

The environment in which the gameplay happens is more dynamic. Since they are at their creative best owing to game Artificial Intelligence, players are transported to a unique and attractive world. Machine Learning makes it easier for developers to come up with such alternative worlds without much effort and these are meant to keep up the interest of the gamers on any given day.

• Development of games based on data

As mentioned earlier, Artificial Intelligence is all about data. Using this, the algorithms are able to deduce the behavior patterns of players over a period of time. Data driven game development produces the best games that are interactive. The outputs are more dynamic since they are based on previous data and since all this happens without any need for human intervention, there are no delays of any kind. Each player will be able to experience unique gameplay with enhanced game designs.

• Improved/Decreased response time

Based on the data collected, the response time decreases in the gameplay. The dynamic processing capabilities make this happen. There is no delay in getting a reaction to a player’s particular action and this gives rise to a better gaming experience. Since the outputs are faster, players are always on their feet as they cannot predict the reaction and will be more immersed in the game. It is more like a customized response time that depends on how good a player is in the said gameplay.

Machine Learning is a huge part of game development trends

Machine Learning is a major contributor to creating engrossing games in design as well as development perspectives. Whether it is the NPCs or the output results, this application has been recognized by video, mobile and console game developers. Generating responsive and faster outputs that are relevant to the players’ actions are unique and offer an experience that cannot be replaced. 

The fact that Machine Learning is able to create an undeniably realistic experience for players of all ages is one of the major reasons for its wide usage. Since the tool is self-learning and does not require any specific programming, it is being implemented successfully in different types of games. The future of the gaming industry lies in how well game developers are able to adapt to the AI Technology as a whole, and Machine Learning in particular.

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In addition to the games that are played physically in parties and gatherings, there are other avenues which offer scary entertainment. And since we are in the middle of a global pandemic that has us confined to our homes in an effort to stay healthy, Halloween mobile games can be your go-to solution this year. There are a number of mobile games that have Halloween themes and these can be pursued to get into the right ‘spirit’. 

It can be overwhelming to choose from among the options available. So, we are here to help you! Following are the top 3 Witch games that can be downloaded for free and which offer the best experience whenever you play them on your mobile devices:

3 games that best depict the Halloween world experience

1. Witchdom 
   This is amatch 3 game from 1Gamez and it is full of surprises. The graphics are eerie at their best. There is a Witch on her broom who guides you and keeps up the Halloween spirit throughout! The props are all pumpkins, candies and hats, and these will keep you close to the theme. Another thing that is worth a mention is the background music. It is quite rousing in its scary sense and is bound to keep the players on their feet at all times.  As far as the gameplay is concerned, it starts with simple match 3 games format and these get progressively  challenging as you go on. You have several boosters to help you in the advanced puzzles. There is a level of mystery that keeps you hooked to the game and with unlimited surprises and exciting adventures, you will have the best Halloween world in your hands. 1500 levels of fun and horror await you this season! 
2. Witchdom 2 –
   As the name suggests, it is part 2 of the aforementioned game. Another amazing production of 1Gamez, this is also a match 3 game with 1000 levels. The Witch is more playful in this and has a number of companions which makes it even more enjoyable. The music and graphics are a match to the Witch’s playfulness. There are candies and baked goods which you will need to collect by matching 3 or more and like the previous one, the levels become difficult as you progress further. There is help in the form of powerups and boosters. There are many players who play the first and second Witchdom versions simultaneously, and though they are match 3 games, there is a lot that makes them unique to each other.
3. Halloween Witch Connect 
   If you are looking for a connecting game based onHalloween themes, this is perhaps one of the best options. An offering from the Launchship Studios, this, as the name suggests, requires you to connect similar items and win levels. There are 2000 puzzles in all, and with the company of the witch flying on her magic broom and encouraging you to do your best, there is nothing better to enjoy in this season than play! As with the other two games mentioned above, the graphics and game are relevant and are equally enjoyed by people of all ages.

Enjoy Halloween mobile games this time around!

Though you are unable to meet all your friends and go from door to door looking for treats this Halloween, these 3 games will ensure that you have the best celebrations sitting at home. These are free to download with in-app purchases. So, get your scary costume on, have some candies and baked goods ready, and start playing these witch games. 

Be as close to a perfect Halloween season as possible by recommending the games to your friends and family and playing together. Share your high scores and brag as often as you can! Stay put, play these spooky games, and have a

happy Halloween, everyone!

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As the saying goes, the silver lining in all of this is the impact of coronavirus on the gaming industry, which has seen an unexpected boom in the past few days. Since most of the employees have been given a ‘Work from Home’ opportunity to curtail the spread of the virus, there has been a positive effect on mobile gaming as a whole.

Here is how the aforementioned industry has fared in the past few days:

• Owing to the lockdowns and curfew-like conditions in places from around the world, people are forced to stay indoors. This has been the situation for more than 3 weeks now and it is uncertain as to how long it will take for things to normalize. People are finding new ways to entertain themselves and mobile gaming is one avenue that they are pursuing. 

The games that are available for Android and iOS are mostly free to download with in-app purchases. Since there are no limitations of the use of the internet, players who love games can download whichever apps meet their interest and start playing whenever they find the time.

Before coronavirus, people used to play games in the break-times and during transit. Currently, they have more time on their hands and hence, the time that they spend playing has increased by a large margin, according to reports.

• As mentioned earlier, people have more time for relaxation. They are playing more and consequently, are willing to spend money as well for boosters, extra lives, etc. They are engrossed in the games and wish to stay ahead of the other players. This gives rise to more income for the game developers. According to gaming economy surveys, the spending pattern has seen a change in the past few weeks and it can be attributed to this reason.
• The mobile gaming industry is inclusive. There are different types of games such as puzzle, action, adventure, racing, sports, casual and arcade. People of all ages and from different walks of life can enjoy games of their respective choices, mostly for free. Therefore, most of the people prefer this avenue to relax their minds to others. It offers them an immersive experience that maybe, none of the other options provide. 

Though there is a positive coronavirus impact on the gaming business, everyone of us has to be aware of the current situation. Even when the affected countries are taking all the preventive measures, there are many people dying every day owing to the pandemic. It would take a long time for the whole world to recover from the crisis. Let us hope that it is only a matter of time until normalcy is restored and we are back to being a healthy and happy world!

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Let us now discuss mobile devices. These are expected to offer a good UX to players and all the avid gamers need to give some thought before purchasing them. 

Here is a list of the top 10 gaming mobiles from around the world to make the decision easier:

1. iPhone 11 Pro – More than 90% of the users rely on their smartphones for apps. As far as games are concerned, a powerful OS is key. With the new iPhone 11 Pro, there have been many enhancements made to the previous versions. This elevates the gaming experience for the users. It even supports 3D games and hence, is a complete package when it comes to gaming needs. Another benefit is that it is small in size and hence, players who spend hours on games will not face any discomfort. 

The battery life has also improved with the latest update and gamers can make the most of this feature to get hours of entertainment.

1. OnePlus 7 Pro – One thing that sets this device apart is its display size. The quality is also great which adds to the whole package. As far as the battery is concerned, the unique Warp charge feature allows users to charge their devices faster and lets them play games without interruptions. Its powerful CPU ensures that all the power is concentrated on making your games better with enhanced network access. It is priced competitively and this is yet another advantage.

1. Samsung Galaxy S10+ – With a screen size of 6.40 inches and a top-class display, this device is a clear competitor as far as top 10 gaming mobiles are concerned. A powerful CPU ensures that you can enjoy gaming without any interruptions. There is a specific game mode in the mobile that allows you to play without any distractions.

1. Honor 20 Pro – The battery life of Honor 20 Pro has made it one of the most popular choices in gaming mobiles. It also has a huge display which adds to the whole user experience. 

1. Razer Phone 2 – People enjoy their gaming time better if the quality of the screen is the best and Razer Phone 2 offers this feature. The device does not get heated up quickly and this leads to hours of comfortable gaming. The size is also impressive and the device comes with more power. Another feature is the front-facing speakers. All those who love to play with the sound turned on can have immense fun. 

1. ASUS Zenfone 6 – The 8GB RAM that comes with this phone makes it one of the better choices for mobile gamers. It is powerful and has a huge internal storage space. It is a user-friendly device with no complex features and people of all ages who play games can consider this phone. An LCD screen makes the display better. 

All these devices are also the best gaming phones in India. They are available in varied online stores in addition to retail and the prices are also competitive. 

There have been many advancements in gaming technology and the industry continues to be dynamic. However, gamers need to have the relevant devices in order to make optimum use of the advanced features. The aforementioned smartphones are used extensively by people from around the world and have been named as better choices in offering impressive gaming experiences.

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Whether it is small Indie gaming companies or the bigger players in the game business, soft-launching a game is a crucial pre-launch process that can make or break an app. Any free to play app needs this in order to check its viability in the long run. There are instances in which gaming studios have decided to let go of a particular project owing to weak reports/feedback. Therefore, it needs to be given its due importance. 

In the following lines, let us take a look at a few factors that can be considered for the soft launch of a game:

• Market Research – Any gaming app is made for a specific market. As a developer, it makes sense to know about what the audience wants and what you can do to meet its demands. Based on their feedback, you can make the necessary changes to the game and create a more relevant app. 

In order to accomplish this, game development companies need to identify a specific region in which the soft launch is planned. Right from identifying the best ASO (App Store Optimization) strategies to in-game features, there are many factors that market research can establish and help the mobile game in becoming better and more inclusive.

• Define the target audience – Even before a mobile game is conceptualized, the target audience is defined and based on this, the app is developed. There are many genres that can be exploited and these include casual, arcade, simulation, combat, multiplayer online and puzzle, amongst others. Depending on the age, the time that a player spends on the said app and the LTV (Lifetime Value), the target audience is shortlisted.  

During the soft launch, gaming companies can validate their target audience based on their behavior in the app and take the necessary steps to make the UX (user experience) better. 

• Tracking the KPIs – Depending on the key performance indicators of a game, the overall performance can be gauged. In-game marketing, tracking these matrices by using analytics and data is key for the success of any app. For some gaming companies, the number of downloads is a KPI whilst for others, the retention rate makes all the difference. Based on your specific KPIs, you can collect the relevant data/information in the soft launch phase.

• Create a marketing strategy – Enough can’t be said about marketing strategies for any app in general, and a mobile game in particular. These factors affect the app visibility, the number of installations and LTV (the amount spent by players from the time they download the game to the time they stop playing). You will need a quality landing page that converts into sales. Using the most viable ASO tools is also a major contributor for an effective marketing strategy.

• Send it to several app stores – Instead of relying on a couple of app stores, it is practical to send the game to several app stores. This will increase the customer base and you will be able to check your app’s performance better. Another advantage is that as a part of mobile app advertising, you will learn how to optimize your app across several app stores efficiently.

The main objective of the soft launch stage is to get the maximum inputs from varied players about said game’s performance. Therefore, introducing it on multiple app stores increases the chances of getting the relevant feedback, which in turn can be useful for the global release.

• Social media marketing – Social media platforms have become a major source for companies to showcase their products and services. People of all ages are using such websites in order to stay connected with the world and hence, social media marketing forms a major part of an app’s soft launch.

As important game programming and game making are in terms of creating a successful mobile app, it is equally significant that all the necessary steps are taken before the global release of the said app. For this, soft launching is a phase that cannot be ignored. Developers need to consider it for all their games as it helps them create an immersive and unique game.

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Why is mobile gaming popular?

In 2016, India had about 201 million users of mobile gamers.. This was projected to reach about 370 million users by the year 2022. According to Nasscom, India’s mobile games market is expected to be worth $5 billion by 2020, up from $290 million in 2016. The reason for this is the accessibility of smart-phones. They have become cost-effective and everyone spends more time on their devices. Furthermore, a majority of the games can be downloaded for free from the Google Play Store and App store. 

The introduction of freemium games (free to download with in-app purchases) has made it possible for people of all ages to enjoy mobile games. These can be played anytime and anywhere. They enable in-game purchases that sell goods/services meant to help players get past the advanced levels.

All those who play mobile games aim for high scores. Most of them allow players to compare their performance with their friends/family. This sets in a sense of competition and gives rise to them spending more time in games. Another reason is casual games are relaxing and stress-relieving. They offer a break from the day-to-day pressures of professional and personal demands. Since they are readily available on mobile devices, players tend to make use of them whenever they are looking for an interlude.

Finally, the inclusion of new techniques that offer a unique gaming experience is key. According to the latest in technology news, the following are some of the options to look forward to:

1. Virtual reality games – Players can become a part of three-dimensional experience with the inclusion of VR in gaming. Wearable devices such as headsets, helmets, masks, and gloves are used for this purpose. 
2. Augmented reality games – The best example of such a game is Pokemon Go. Players have to make use of their real-time environment with audio and video content. The experience is made much better with special devices and unique gameplay.

Let us now talk about the Indian gaming market. As mentioned earlier, the mobile gaming market opened up a number of prospects for Indie and small gaming companies. There are genres such as simulation, Match 3, puzzle, combat and arcade games to venture into. Each of them has a specific target audience to cater to. The country has a 1.40 billion population and most of them have smart-phones. People from different walks of life resort to mobile gaming. According to statistics, Indian players who use the in-app purchase feature have also gone up in the past few years. They are not hesitating to spend a certain amount of money to gain an advantage over other players.

India has a lot to look forward to in 2020. With internet services offering better packages and new tools such as Google Stadia and Apple Arcade being introduced into mobile gaming, the future is quite promising for gaming companies as a whole.

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Almost everyone around the world uses a smartphone. With the upcoming 5G network this year, there are many benefits to look forward to. Firstly, it will become much faster to download games and hence, the performance of the device battery is enhanced. Secondly, players can make the most of the popular game genres such as real-time, combat, etc. due to better connectivity. It is a fact that the majority of mobile games are free to download in app stores and this forms the basis for their popularity. There are hundreds of thousands of such apps which are readily available for players from around the world on Google Play Store and Apple App Store. From puzzle games to matching 3 similar props and simulation, the needs of diverse mobile gamers are addressed. 

Let us now come to gaming companies. They have a whole team of developers, designers, artists and marketers that is involved in producing a game. There is a lot of work that goes into market research and analysis so as to create a game that is relevant to the target audience. This requires a substantial amount of investment. So, how do such gaming companies get their returns if they offer free downloads? 

To understand this, we need to define in-app games.

What are in-app games?

In the informal gaming language, in-app games are those that are free to download and have in-app purchase stores for the benefit of the players. In these, players can buy extra lives, boosters and special powers that can help them get past difficult levels. Some apps unlock special levels when players make the relevant purchases. Such goods and services can be purchased easily using any of the myriad payment solutions enabled. There is no need to go out of the app to complete the transaction. 

Gaming companies make money from their in-app stores and in-app advertising. According to reports, app-install ad revenue is estimated to grow to more than $70 billion by year-end 2020. As per the numbers mentioned earlier, the number of people playing mobile games is growing steadily. The time that they spend playing is also increasing. This leads to higher chances of gaining income from advertising. 

How does in-app advertising work?

Third parties showcase their products/services in other games so as to gain visibility. The trick is to display/play ads that are contextually relevant. This will engage the players and encourage them to watch the ads being played. There are two types of in-app ads – interstitial and rewarded. The first one relates to those that are played in between levels (both when a particular level is completed successfully or not) and the second one offers specific incentives to players.

As far as the payout is concerned, certain actions by the players (clicking on the ad link, watching the ad, etc.) can help developers get the predetermined amount.

Why are advertisers eyeing in-app games?

Most of the players from around the world prefer games that are free to download with in-app purchases. These are the ones that have taken the mobile gaming industry to such heights. As far as advertisers are concerned, whether it is targeting a particular location or audience; these games are effective in reaching out to the users better. If they like certain products/services being advertised, they can click on the link immediately and download it. Therefore, advertisers can make the most of the available prospects in such a marketing strategy. As compared to other online gaming avenues, mobile games are preferred because of their accessibility.

Another benefit is an increase in game revenues. In-app advertising can be combined with other marketing strategies without any hassles. The availability of a number of such formats is yet another advantage for advertisers. All these puts together make mobile gaming an ideal market for advertising products/services so as to reach a larger demographic.

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Let us take the example of mobile games. When every other avenue is being decorated in the Christmas spirit, why should games be left behind? There are many gaming development companies that have already introduced new themes in order to keep up with this time of the year. Here is a list of some of the games that you will find interesting:

• Christmas Bash – As the name suggests, this offering from Launchship Studios is Christmas based. There is Santa going, ‘Ho ho ho’, and many other happy characters in the app. It is a Match 3 game where players need to collect candies, cookies and cakes. There are several items such as the characters, graphics and the background board that have been changed for the upcoming holidays. A new theme has been added to keep up the Christmas spirit. This has made the game even more relevant to the festivities and players young and old can relate to it whenever they try this game.
• Candy World – It is such a wonderful feeling to see characters in games wearing Christmas caps and inviting you to play the game. Though Candy World is based on the Christmas holidays with sweetmeats galore, the latest update will keep the players come back for more.. There have been a few tweaks such as a new theme with regards to the graphics, designs, etc. which adds to the whole package. So, the next time you are playing this Match 3 puzzle game, get ready to be pleasantly surprised.
• Mike and Happy Glass – This is a draw a line and fill the cup game from Foghop that has Mike as the main character. He is happy when his cup is filled with coffee and not when it is empty. Players need to ensure that the coffee falls into the cup and does not spill by drawing lines around the obstacles. For this year’s upcoming Christmas festivities, there have been several changes. The theme and design are just a couple of them. 
• Crazy Story – What makes this game unique is a 3 mode play. Players can match, tap and connect their way up. This is another mobile app that has been refashioned owing to the approaching holidays. There are sweets along with a Christmas theme/background and players can ring in the festivities a lot earlier. Sophie, the main character in the game has also been given a new look as a part of the latest update.
• Spots Connect – This popular offering is known for its unlimited levels. The colorful spots need to be connected and the gameplay offers many challenges as you go up. It is one of the more popular games in the genre. As far as Christmas is concerned, there is a new theme which can be explored by players. There are several other changes in the board which are meant to ring in the festivities.
• Cookie Burst Mania – The colorful cookies and candies in this puzzle game await collecting. There are many changes that have been made for this Christmas season. These include a brand new theme and new accessories for the characters. The updated version is believed to offer a novel welcome to the upcoming holidays.
• Zig Zag Santa – Christmas is not complete without giving and receiving gifts. This game is all about helping Santa deliver gifts to everyone. Help him by avoiding any obstacles and sliding across the snow so he collects all the gifts to be delivered. There are trees, houses and other characters that players need to look out for. Although it is a Christmas based game, there have been a few changes made to the overall graphics and this has given a new look to it.

There is nothing more fun than enjoying the imminent gaiety early on by playing these games. Have a wonderful time with the modified versions and we are sure you will have the best gaming experience ever!

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Similarly, games, and more specifically, mobile games, have opened the doors for a number of enthusiasts to venture into an exciting world that offers simulation, relaxation and a sense of achievement, along with a colorful experience. These are ideally available for free in App Stores and can be downloaded onto almost any smart phones. The genres of games that are hugely popular include matching puzzles, casual, cooking and massively multiplayer online games.

Most of these games have spots as their props. There are several connecting the props games that are immersive and offer hours of entertainment to mobile gamers from around the world. For the sake of brevity, let us discuss matching puzzles in order to understand the topic at hand.

These can be played by all age groups – from children to the elderly. Gaming companies use different props such as candies, fruits, vegetables, etc. that need to be matched in order to progress further in the game. However, it is the spots that take the top position as far as popularity is concerned. Connecting the spots and accomplishing specific targets in the respective levels can offer varied challenges to players without them feeling bored. 

The thing that sets such games apart is the vibrancy associated with the colorful spots. Here are a few other reasons why colorful spots attract players from different walks of life:

• Ubiquitous spots design – People who love mobile games relate to them on a personal level as they play almost every day. Since the props used (Spots) are balanced and are not intended to hurt the sentiments of people based on color, region, gender, class, religion and other attributes, these are highly popular as far as casual games as concerned. Connecting these neutral spots is addictive and can create a gameplay that is inclusive for children, youngsters, men and women.
• Fanciful colors that appeal to everyone- Each color has a specific meaning attached to it. For example, black is known for absorbing everything. Red is the color of passion and dynamism, and green is refreshing. Yellow is said to spread happiness and blue is the color for relaxation. All these basic colors are included in ‘spots connecting’ games. Most of them offer customization options to players in which they can choose different hues in the specific colored spots that have been included.
• Riveting Gameplay – Though it appears that just connecting spots can get boring after a while in theory, it is not so in practicality. Game developers make sure to include diverse challenges in progression so as to keep up the interest of the players. Another thing that adds to the whole gaming experience is the colors. These colors give an impression to the players that they are being presented with multiple gameplays in a single app because of their vividness. The contrast that is created when such vibrant colored spots are placed on a neutral UI base is equally important. This creates a pleasing effect on the eyes and does not tire the players’ eyes in any way.
• Intrigues the target demographic of female players – Women love radiant graphics, and what can be better than colored spots to attract their attention! Reports prove that female players make almost 50% of the total mobile gamers in the world and the percentage is increasing on a daily basis. Therefore, offering ‘connecting the spots’ games with effervescent props is bound to provide this demographic with the most relevant options.

All the aforementioned reasons make mobile games with colorful spots the most popular choice when compared to other props. The fact that these are easily relatable and can be enjoyed for a longer time period also play an important role. 

There are many enjoyable games such as Spots Connect which has the most downloads and continue to top the charts even after a long time. An offering from the Launchship Studios, this happens to be a popular choice amongst players who love playing with splendent spots. It’s time to make these spots an important part of your mobile gaming life, and how!

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In order to understand this phenomenon better, let us first define fantasy gaming.

What are live fantasy games?

Live fantasy online games/sports is a genre in which players form their own virtual teams with real players involved in the relevant sports. These teams play against one another and accrue points based on the real-time performance of the actual players in specific championships. Based on the players’ performance in the live matches, the virtual teams get points/rewards. 

To make is easier, let us take the example of cricket, and more specifically, the Indian Premier League (IPL). Famous players from around the world are auctioned and bought by varied clubs. They then play against each other in a series of matches. In live fantasy gaming, players who love cricket can create their own virtual teams with the players available and get them to play with each other. As per the performance of the players in the real matches, the results in the virtual matches are arrived at.

Now that we all understand the idea behind fantasy league matches, let us look at the reasons for their popularity:

Why are fantasy games being pursued by the gaming industry?

• Appeals to a large demographic – As mentioned earlier, there are many options available in the sports industry that can form the basis for fantasy league matches. These include cricket, football, volleyball, tennis, table tennis, badminton, etc. Each game has players that are renowned amongst people from around the world. These are famous personalities whose careers are followed by a large number of people who love sports.If a live fantasy game is being offered, it is imperative that such enthusiasts would want to partake in them. There is a sense of accomplishment that is associated with such games and people who idolize sports persons will not think twice before enrolling in such sports/games.
• Revenue-generating – The sports industry is universal. It is not divided into regions. People from a certain part of the world enjoy games that originate from other countries. Therefore, the opportunities that the industry presents are huge. Game developers can capitalize on this aspect and create fantasy games that are immersive. If the gameplay offers them an experience that matters, people who like a particular sport/game will not shy away from paying for it.

• A chance to implement futuristic technology – There are only a handful of such games which players can enjoy along with their sport icons. Using the latest technology, it is possible to create unique games that can take fantasy gaming to great heights. Tools such as AR and/or VR can be used for the perfect gaming experience.

Tools such as big data and Google Analytics can be used in the fantasy gaming field. There are billions of people of varied age groups who play online games and such data can be used to streamline their activities and create games that are relevant and inclusive. Google Analytics can optimize the pattern of spending, the regions that generate more income and the best time to introduce such games to the market. Developers can make the most of this information whilst creating their games.

Barring a few, fantasy sports is considered to be legal in most countries. Asia is one of the regions where it is legal and the market is enormous in terms of gamers. The ROI would also be immense. In addition to the big names in the gaming industry, there are many Indie developers who can work towards building games that matter to players who like sports. 

People who play online games are always looking for more and live fantasy sports has a huge untapped market that can be exploited. Gaming companies need to realize this and take up projects that are relevant to their goals. The number of such games should increase substantially in the coming years so as to provide gamers the variety that they wish for.

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